Prompted by the Amsterdam display windows, familiar images about advertising in public space raise questions about their role in a time when fake consumption needs and role-models have led to today’s economic crisis.                         

The photographic angle and the doll posture create an intense dramaturgy, giving life to the object. The “gaze” of this  “human existence” is blasé; it is not focusing anywhere in particular. The doll embodies the feelings of alienation, caused by the information overload, the over-consumption and the over-accumulation of images that possesses the spectator.